2008 Beijing Case Study: Nissan

Q Sports Marketing worked in partnership with Nissan and USA Track and Field to secure the official automotive sponsorship during the 2008 Olympic year, including activation at the prestigious USA Track and Field Olympic Trials.  
Business Wire - Press Release
Nissan Named Official Sponsor of USA Track & Field (USATF), the USA National Track & Field Team, and the Eugene '08 Festival

06.18.08, 11:53 AM ET

Nissan has been named the Official Sponsor of the 2008 USA National Track & Field Team and the Eugene '08 festival, held in conjunction with the U.S. National Team Championships, the largest national championship track meet in the world, to be held June 27 through July 6 at Hayward Field in Eugene, OR. The event will determine the U.S. track and field team going to the 2008 Olympic Games in Beijing.

Q Sports Marketing, Inc.